CASE STUDIES :
 
 
Adapt Technologies: In 2004 C2C began to work with a Caltech Ph.D. and researcher who also held a position at Sandia Labs. He is an expert in semantic analysis algorithms and their application to the Internet. C2C helped to define and test Adapt's business model and served as co-founder of Adapt. Adapt Technologies, located in Pasadena (near Caltech) was incorporated in 2005 and in June 2005 raised $10 Million in a first round of financing from top tier venture capital funds. In 2008 Adapt was acquired by WebVisible, now a subsidiary of The Berry Company. Craig Johnson was a director of Adapt and Micah Siegel did much of the business model development and testing which led to Adapt's funding. See www.theberrycompany.com.
Affinity Circles: In late 2001 C2C began working with two Stanford students to commercialize software they had developed as a hobby to connect Stanford undergraduates and alumni with employers. C2C helped to start the company (Affinity Circles), define the business model (providing automated employment services to university alumni organizations for employers and alumni), obtain funding, locate management and advisors and in general help build the business. Affinity Circles, located in Mountain View, raised approximately $7 Million in financing, signed up 120 alumni associations of major universities and business schools (representing 18 Million candidates or one third of the total population of U.S. college graduates), and has been cashflow positive and profitable since 2009. Substantial early liquidity to investors was provided in 2006 when Google (Nasdaq:GOOG) acquired a worldwide license to Affinity's software to create Google's first open social network, Orkut. The operating company was acquired in 2011. Micah Siegel was on the Affinity Circles Board. See www.orkut.com.
 
Financial Engines (Nasdaq: FNGN): Financial Engines was the model for C2C. In 1996 Craig Johnson was approached by two tenured Stanford professors (one of whom had won the Nobel Prize) to discuss whether a business could be built around the Nobel Prize winner's expertise. Neither professor desired to leave his position in Stanford. Craig participated in discussions on potential business models, incorporated the company, structured and participated in a $500K seed financing, introduced potential advisors and investors, negotiated the CEO position with one of the Nobel Prize winner's former students and led efforts to raise $4 Million in initial venture capital financing. Today Financial Engines (Nasdaq: FNGN) has over 200 employees and is the leader in automated retirement plan investment advice and management, with more than $47 Billion in managed retirement accounts, providing advice and managed account services to employees in over 1000 major corporations. As a co-founder Craig attended meetings of the Board of Directors. See www.financialengines.com.
 
 
     
 
 
 
Concept2Company Ventures, LLC
Box 20524, Stanford, CA 94309
Phone: 650.614.5010 - Fax: 650.614.5011